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Sometimes in life, it's the happy accidents that surprise us the most. In 2002, Kevin Hancock — a first-time homebuyer renovating his condo in Lowell, Massachusetts — set out to hang a new flatscreen TV. With a degree in electrical engineering, he figured he could be an electrician for a day and install an outlet behind it. After hanging the TV, he realized he'd made a critical measuring error: the outlet was visible a few inches above the screen. Instead of moving the TV, he got resourceful and built a frame to hide the outlet. Problem solved.
At the time, Kevin ran a photography business, which closed five years later when a major client changed direction. Fighting off potential bankruptcy, he was trying to rebuild his life when a college friend visited and remarked how much she loved the frame on his TV. His instant response: "Focus! I have a problem here. I don't know what I'm going to do to get out of this mess. Everyone always comments on that frame!"
At that moment, a lightbulb went off — maybe he was onto something.
Kevin discovered that 600 people a day were searching for "TV frame" — with no results on Google. The domain FrameMyTV.com was available. He got to work in his garage, building samples and designs, and used his photography background to create a website long before the days of smartphones.
Around then, a mentor and dear friend offered him space in an old 1800s mill building in nearby Haverhill, Massachusetts. It was more of an attic full of junk, but the price was right. Six months later came his first big break: The Breakers, the luxury historic five-star hotel in Palm Beach, Florida, selected his frames for all 540 rooms — a timely win when Kevin was struggling to keep things afloat.
On July 18, 2006, Frame My TV was born. It was a slow start — frames made in the garage, then the dining room, while Kevin waited tables and bartended. Within six months, he could focus on the business full-time.
Over the next 12 years, Frame My TV grew, developing new ways of concealing TVs — from beam-splitter TV mirrors to motorized canvas artwork that rolled up to reveal the screen at the press of a button. His frames found homes in luxury residences, restaurants, commercial settings, and hotels worldwide, including multiple projects for Wynn Resorts.
By 2019, demand for traditional TV framing was dropping, and after 14 years, Kevin considered quitting. Then three people reached out asking if he offered better frame options for Samsung's The Frame TV. His team devised an ingenious magnetic design, and Kevin secured a last-minute booth at a major trade show — fortuitously located directly across from Samsung.
Deco TV Frames launched at that show. The crowd's response was overwhelming, Samsung's team was enthusiastic, and dealers lined up with credit cards in hand. Kevin called his mother in tears of joy. When Randy, his right-hand man, asked, "So, does this mean we're not shutting down the company?" Kevin replied, "No! This is the start of Act 2!"
The timing had one more twist. To meet demand, the company moved from 8,000 to 30,000 square feet and grew from three employees to a dozen — signing the lease on March 1, 2020, just before the world came to a halt. Forced to furlough the team, Kevin and Randy lived in the new facility, slowly unpacking and shipping frames. Then, as people spent more time at home, demand surged. Influencers discovered Deco TV Frames, and the company outgrew multiple buildings, expanding manufacturing in Haverhill, Massachusetts.
But to understand where we're going, it helps to know where we came from.
Deco TV Frames was born in Lowell, Massachusetts — the Cradle of the American Industrial Revolution, where water-powered textile mills along the Merrimack River transformed the young nation's economy in the 1820s. From those humble beginnings in a garage, we followed the Merrimack to Haverhill, once proudly known as the "Queen Slipper City," where generations of craftsmen made one out of every ten pairs of shoes worn in America.
For 14 years, we called one of those historic shoe mills home — a century-old brick building from 1905, part of the same mill district that once defined American manufacturing along the Merrimack. There's something fitting about crafting our frames within the same walls where skilled hands once built something great.
Today, we've grown into a newly built, 65,000-square-foot, state-of-the-art facility — still right here in Haverhill, still proudly made in America, and fully powered by solar energy for a carbon-neutral footprint.
Our commitment to sustainability goes beyond the building. In 2022, the Premiere and Deco Slim collections became the first in the industry made from 99% recycled materials, and every drop of manufacturing waste is recycled back into new moulding — a product lifecycle as close to zero waste as it gets.
Partnerships with Amazon, Best Buy, Wayfair, Target, and independent resellers now fuel global growth. We're connected to the tradition of craftsmanship that has defined this river valley for 200 years, while building toward a cleaner, more sustainable future.
None of this would be possible without our loyal and passionate customers.
Thank you, from the bottom of our hearts. We are so grateful you chose to let us be a part of your home. Welcome to a global family of Deco TV Frame owners — we couldn't have done this without your support!
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