From Black Void to Work of Art
A television mounted on a wall presents a particular design challenge. When the device is not in use, a large black void stares back, which can disrupt the carefully considered design scheme of the room.
That black space is negatively impacting the aesthetics, which are a cornerstone of the unique guest experience in boutique properties. But with Samsung's The Frame and The Frame Pro TVs, the black void is no longer a problem, as the screen becomes engaging, offering style and substance that complement the interior design of the room and the property as a whole.
Samsung’s signature Art Mode feature elevates the television into a curated art gallery when not in use, showcasing a wide range of images, including classical masterworks, impressionist pieces, pop art, and modern photography. There is no limit to the imagery that can be displayed.
Hotels may choose promotional tools to highlight the luxurious aspects of the guest experience.
Customizing the Guest Experience Through Design
Guests choose boutique or specialty hotels over chain brands because they’re looking for something different. This individuality comes through in every aspect of design and functionality, and Samsung's The Frame and The Frame Pro TVs allow hotel designers the opportunity to give each room its own unique visual identity.
The interior design of a hotel is about telling a story, building atmosphere, and creating a space that caters to the individual. This can be done most effectively with hotel design teams uploading collections of curated art that can be displayed throughout the property in ways similar to how the Samsung Art Store offers licensed artwork.
The right art and imagery that can complement a hotel’s story, atmosphere, and individuality, with hundreds of images and artwork, used with permission from owners and artists, that best support the property’s brand and design scheme.
Every Great Work of Art Needs the Perfect Frame
The Samsung The Frame and The Frame Pro TVs bring unique versatility to the hospitality space, offering effortless, limitless capability to enhance hotel design through art. A masterpiece needs a frame to complement the image. That’s why Samsung has partnered with Deco TV Frames to offer an impressive selection of frames that attach directly to Samsung's The Frame and The Frame Pro TVs, framing the television into a traditional piece of art hanging on the walls in the guests’ rooms and other common spaces throughout the property.
The frame draws the eye to the television, making it the central focus of any space to get your guests’ attention, providing the finishing touch for a strong visual impact. Deco TV Frames offers a wide range of colors, styles, and textures that easily integrate with any boutique hotel's design and branding elements.
Upgrading the Boutique Hotel Experience
Design is nothing without function. A hotel room should offer more than simple accommodations; it should provide an upscale living space with a relaxing ambiance and cater to the guest's whims at every conceivable level.
The Samsung The Frame and The Frame Pro TVs bring form and function to boutique hotels with superior image quality and sound, in 4K clarity and color reproduction that is second to none in the industry.
Many guests may have 4K televisions at home, but those who don’t (and those who have products with lesser makes and models of 4K TV) will find a whole new world of audio-visual integrity, surrounded in a frame that displays these images without interrupting the flow or visual style of the room.
Art and Design that Defines
The emerging popularity of Samsung's The Frame and The Frame Pro TVs in boutique and specialty hotels reflects an overall shift in the hospitality industry’s approach to design, with technology playing a supporting role to aesthetics. By maximizing the functionality of Samsung’s best-selling line of televisions and combining them with the imaginative selection of frames from Deco TV Frames, Samsung's The Frame and The Frame Pro TVs enhance visual appeal by taking center stage in the room and making a statement.
Walls are transformed into art galleries, supporting the storytelling elements of the hotel’s design scheme to make the guest experience more memorable, more luxurious, and more immersive.









